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Hubbell Canada’s Website Goes Bilingual


Pickering, Ontario – Hubbell Canada manufacturer of Electrical and Lighting products announces another significant step forward in our digital journey. On Thursday, June 8, 2021 the Hubbell Canada website will show in both French and English, providing our French speaking population with the same rich and robust digital experience that our English speaking population has enjoyed since the launch of our new website on September 28, 2020.


A priority for Hubbell Canada in 2021, our team has put a great deal of work into the quality of the translations to ensure accuracy for technical terms, trade names and content. The bulk of our efforts have been spent on the back-end automation that will allow us to easily add new content and effortlessly share it to our production environment so that additional translations appear in real time.


While a significant number of our fast-moving products in our online catalog are currently showing description and selling features in French, the translation of our remaining product offering is a work in progress. We have a plan to continue to release batches of new products regularly through the balance of the year until we complete the project in its entirety. Static assets such as drawings and specification sheets are not part of the scope of our translation.


 

In addition to product information, the navigation of our site is now completely available in both French and English. Simply choose your preferred language from the top banner and begin your Hubbell Canada web journey. Over 400 static content pages have been translated including our Markets, Solutions and Resources pages. Our Cross Reference, Submittal Builder, Distributor Locator and Search functions also now work in French.


As well as enhancing the customer journey for our French speaking community, an additional benefit of the translation project is to update our PIM file so that we can syndicate this information to the Idea Connector tool, and provide data exports in French as needed.


If you speak French, I encourage you to come and experience our website today. If you find a problem, please let us know at marketing@hubbell.ca.


For more information please feel free to contact me directly.


Jason Bedford
Director of Digital Marketing – Hubbell Canada
jbedford@hubbell.ca